Concept is not a clever thought or idea. The ability to create “concepts” is a difficult thing to teach and learn. Concept is the blend of two or more unrelated elements to create one seamless visual that makes you stop and think. And when you get the message, there’s an “aha moment”. That’s Concept.
Design is the ability to combine basic elements such as straight lines and curves to create something beautiful, like a sports car, an architecturally captivating building or a sculpture. As graphic design professionals we combine these elements into an awesome logo, package design, website layout an attention grabbing advertisement.