A portrait of Lisa Haayen

Lisa Haayen



Throughout her career, she has developed expertise in qualitative and quantitative research. She is a trained moderator who has logged thousands of hours conducting consumer research, developing innovative approaches like mobile diary studies and online ethnographies along the way.

Lisa holds a Ph.D. in Cultural Anthropology and a B.A. degree in Advertising and Foreign Languages. Her anthropological viewpoint helps her push beyond strategy-speak to uncover human truths that fuel brand-building ideas.

Lisa enjoys spending quiet time at home crocheting and baking and when she can she loves exploring new destinations around the globe.


• Planning

• Research

• Strategy

• Moderator

Image of crochet needle and yarn
Image of banana bread
Image of an airplane wing looking out the window of the plane