Texas-based distillery, Devils River Whiskey, aimed to rally its fans. They tasked the creative team at Monster to develop a new Tailgating season ad campaign. What goes better with tailgating and grilling than a smooth glass of Devils River Whiskey? Not much! Pour yourself a glass and find out for yourself. 

We were also charged with developing the summer social media campaign, Stay Wild, to keep the good times rolling after a fun-filled day on the river or relaxing around the campfire.